Onset PPC Questions - Bevelwise Blog

So, you have decided that it?s time to try your hand at PPC advertising to help you meet your business goals. But, you?re having a difficult time deciding whether to hire a PPC agency, or keep your PPC efforts in-house by hiring someone full time to manage your program. Either way, you want someone working on your account that is diverse in best practices for PPC.

Yes, there is no doubt that this new addition or extension of your marketing team will do keyword research, set up your account structure, build out ad copy, adjust bids, test landing pages, and track conversion/goals with an ROI or CPA. But, even novice PPC managers know that PPC management goes deeper than adjusting bids or split testing ad copy.

Here are a few questions your PPC manager should be asking you.

What are your current business objectives?

I typically like to start with this question because it helps me get a sense of what their current business goals are, and where they want to take their organization over the next 12 months. If you can get your client to share their business objectives for the year, it can help you to develop their PPC strategy.

In addition to helping you craft your PPC strategy, this question also gives you a chance to ask how they measure goals internally. What cost per conversion targets do they have? What is their target return on investments?

Expect some push back from the client when asking these questions. If you experience some push back, explain to the client why it?s important to know what their business goals are and how it?s going to help you develop your strategy.

What are you looking to get from PPC advertising?

The second question I like to ask is, what are you looking to gain from PPC advertising? Are you looking to drive more sales? Leads? White paper downloads? By asking this question, you will find out whether or not your client has any predetermined goals set already.

This question will also give you the opportunity to uncover any unrealistic ideas your client may have. Sometimes clients get excited about their potential results that they come out of the gate with unrealistic goals. Don?t be afraid to ?pop? that balloon.

What are your PPC goals?

Once the client has shared their business goals and what they are expecting to see from PPC with me, I asked them what their specific PPC goals are. A PPC campaign without goals is like traveling to a new city without a map. How can you expect to build a successful PPC campaign without identifying goals?

If your client sells products online, your goal(s) should be to drive more sales at a lower CPA and a higher ROI. If your client is lead gen, your goal should be to drive more leads to your client?s website. Either way, you should set PPC goals to help you gauge the success of your PPC initiatives.

What is your desired ROI or CPA?

After the PPC goals have been established, I typically like to ask the client if they have a target ROI or CPA in mind. Establishing a target ROI and CPA will help you gauge the success of your campaigns on metrics other than CPC or average position. Don?t get me wrong, CPC and average position metrics are important, but you cannot solely manage a PPC campaigns on those metrics alone. The additional metrics will help you determine in which ad position your keywords convert best.

Is there any Geo-Targeting?

The next question I like to ask is whether or not there is any geo-targeting that needs to be implemented. I like to ask this question because when you work with mid-size business, a few of them like to advertise locally or regionally. So, it?s important to figure out your geo-targeting to ensure you are driving relevant and qualified clicks and not unqualified clicks.

Source: http://blog.bevelwise.com/2013/05/onset-ppc-questions/

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Cambodian shoe factory collapse kills 2, injures 7

PHNOM PENH, Cambodia (AP) ? The ceiling of a Cambodian factory that makes Asics sneakers collapsed on workers early Thursday, killing two people and injuring seven, in the latest accident to spotlight lax safety conditions in the global garment industry.

About 50 workers were inside the factory south of Phnom Penh, the capital, when the ceiling caved in, said police officer Khem Pannara. He said heavy iron equipment stored on the floor above appeared to have caused the collapse.

Two bodies were pulled from the wreckage and seven people were injured, he said. Rescuers combed through rubble for several hours and after clearing the site said that nobody else was trapped inside.

At a clinic where she was being treated for her injuries, worker Kong Thary cried on the telephone as she recounted the collapse.

"We were working normally and suddenly several pieces of brick and iron started falling on us," the 25-year-old said.

An initial investigation showed the ceiling that collapsed was poorly built and lacked the proper building materials to support heavy weight, said Ou Sam Oun, governor of Kampong Speu province, where the factory was located.

Chea Muny, chief of a trade union for factory workers, identified the factory as a Taiwanese-owned operation called Wing Star that produces sneakers for Asics, a Japanese sportswear label. He said shoes made at the factory were imported to the United States and Europe.

An Asics spokeswoman in Tokyo confirmed the factory was in contract to make Asics running shoes. She said Asics was trying to determine what happened.

"We understand that some people have died, so first we offer our condolences," said spokeswoman Masayo Hasegawa in Tokyo. She said she did not have information on the last time the building structure had been inspected but added, "We want the highest priority to be placed on saving lives."

The factory complex, which opened about a year ago, consists of several buildings and employs about 7,000 people, said Pannara, the police officer. The structure where the collapse occurred was mainly used as a storage warehouse for shoe-production equipment but had a small work area for about two dozen people, Chea Muny said.

The garment industry is Cambodia's biggest export earner, employing about 500,000 people in more than 500 garment and shoe factories. In 2012, the southeast Asian country shipped more than $4 billion worth of products to the United States and Europe.

The accident comes about three weeks after a building collapse in Bangladesh killed 1,127 people in the global garment industry's deadliest disaster.

"This shows that the problem is not only isolated to Bangladesh, and that companies (elsewhere) are trying to drive prices down by taking shortcuts on workers' safety," said Phil Robertson of Human Rights Watch.

Last month, the U.N.'s labor office released a report that called for "urgent attention" to worker safety violations in the Cambodian garment and footwear industry.

The report by the International Labor Organization found "a worrying increase in fire safety violations," including that only 57 percent of factories kept paths free of obstructions. It reported "unacceptable" heat levels, abuse of overtime hours and a lack of worker access to drinking water.

___

AP writers Jocelyn Gecker in Bangkok and Malcolm J. Foster in Tokyo contributed to this report.

Source: http://news.yahoo.com/cambodian-shoe-factory-collapse-kills-2-injures-7-042837834.html

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Nokia's new Lumia 925 will be coming to T-Mobile in the US?though there are currently no details on

Nokia's new Lumia 925 will be coming to T-Mobile in the US?though there are currently no details on pricing or release date.

Read more...

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ABC adds 14 new shows for next season

This publicity image released by ABC shows Clark Gregg, left, Brett Dalton, standing, and Chloe Bennet in a scene from "Marvel?s Agents of S.H.I.E.L.D.," a new series picked up by ABC for the 2013-2014 season. (AP Photo/ABC, Bob D'Amico)

This publicity image released by ABC shows Clark Gregg, left, Brett Dalton, standing, and Chloe Bennet in a scene from "Marvel?s Agents of S.H.I.E.L.D.," a new series picked up by ABC for the 2013-2014 season. (AP Photo/ABC, Bob D'Amico)

This TV publicity image released by ABC shows, from left, Liza Lapira, Lauren Ash and Rebel Wilson in a scene from the new series "Super Fun Night," premiering as part of the ABC fall line-up. (AP Photo/ABC, Colleen Hayes)

This TV publicity image released by ABC shows Sophie Lowe in a scene from "Once Upon a Time in Wonderland," a new spin off series from "Once Upon a Time," premiering as part of the fall 2013 line-up on ABC. (AP Photo/ABC, Jack Rowand)

NEW YORK (AP) ? ABC is cutting its aging "Dancing With the Stars" back to two hours and one night next season, creating a slot for a new drama series based on the Marvel Comics world that's aimed at expanding the network's audience, its programming chief said Tuesday.

Condensing the celebrity dancing contest on Monday night "opens up Tuesday for a pretty aggressive play," said Paul Lee, ABC Entertainment Group president, whose network became the third of the major broadcasters to announce its 2013-14 schedule. The network's entire Tuesday lineup for the fall is made up of new series.

"Marvel's Agents of S.H.I.E.L.D.," from hit-maker Joss Whedon of "Buffy the Vampire Slayer" and "The Avengers" films, will help broaden the audience for ABC, which is the network leader among young adult women, Lee said. The comic-book based series presumably will attract some younger men to the network. "Dancing With the Stars" is big with older women.

The celebrity dancing contest, although still a ratings winner for ABC in its 16th season, has seen its overall audience decline and grow older, an issue for networks that get higher commercial ad rates for younger viewers.

Asked about how he felt putting "S.H.I.E.L.D." on at 8 p.m. EDT Tuesday against TV's top-rated drama, "NCIS" on CBS, Lee said the ABC drama will draw a different audience and has a built-in fan base from the Marvel franchise.

Among the other new dramas are "Once Upon a Time in Wonderland," a spinoff from the fairy tale series "Once Upon a Time," and the Stephen Spielberg-produced "Lucky 7," about a group of gas station employees who win the lottery.

Lee also touted the network's new comedies, especially "Super Fun Night," written by and starring "Bridesmaids" breakout star Rebel Wilson as a single young attorney, and "The Goldbergs," about a geeky preteen growing up in the 1980s who puts his family's antics on videotape.

ABC is introducing a total of 14 new shows next season, following other networks that also have hefty freshman programming slates: Fox said Monday it's adding 11 new shows and is making its largest financial investment ever, and NBC said it would introduce 17 new series.

ABC will take a less traditional approach to scheduling, Lee said, breaking some of its series into two sets of 12 episodes with a break between them to avoid airing repeats. The gap will be filled by limited-run shows, including dramas, he said.

His competitors also plan to make use of "event series," the new label for the once popular genre known as the miniseries. Fox said this week its plans include a limited-run return for "24" and the thriller "Wayward Pines" from filmmaker M. Night Shyamalan ("The Sixth Sense").

Other new ABC dramas include "Betrayal," about a photographer and her husband with political aspirations, with James Cromwell in the cast; "Killer Women," a Texas Rangers drama focused on a female ranger; "Mind Games," with Steve Zahn and Christian Slater as problem-solvers for hire; and "Resurrection," starring Omar Epps, about a small town where the dead return to life.

The new comedies include sitcom "Back in the Game," about a single mom and her estranged dad, played by James Caan; the singles sitcom "Mixology" and "Trophy Wife," starring Malin Akerman as a newlywed who gets a husband (Bradley Whitford) and three stepchildren.

Also on tap for next season is "The Quest," a reality series from producers whose credits include "The Lord of the Rings" and "The Amazing Race," and the special "Toy Story of Terror," which puts the characters from "Toy Story" on a scary road trip. Original cast members Tom Hanks and Tim Allen are among the voice actors.

The network's canceled series are "Body of Proof," ''Malibu Country" and "Happy Endings," which Lee called a favorite but which failed to draw ratings.

The network is bringing back 10 current series including "Once Upon a Time," ''Modern Family," ''Scandal," ''Grey's Anatomy," ''Castle" and "Nashville." Moves are afoot for "Last Man Standing" and "The Neighbors," which will air on Friday.

___

Online:

http://www.abc.com

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2013-05-14-TV-ABC-New%20Season/id-0b7f81ed93ec4dc0b901ffc125a37a55

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Dad wants evidence in girl's stabbing

VALLEY SPRINGS, Calif. (AP) ? The father of a 12-year-old boy accused of fatally stabbing his 8-year-old sister said Monday he will believe his son is innocent until he sees evidence that proves otherwise.

Barney Fowler told The Associated Press the family is backing the boy, who was arrested Saturday after a crime that terrified this Central California foothill community.

"Until they have the proper evidence to show it's my son, we're standing behind him," Fowler said. "If they have the evidence, well that's another story. We're an honest family."

The boy told investigators on April 27 that he encountered a random attacker in the family home while his father was attending a Little League game. He described the man as tall with long gray hair.

The boy said the man fled on foot and he found his sister, Leila Fowler, bleeding.

Leila's death set off an intense manhunt in the rural community where some residents had moved to escape big city crime. The Calaveras County Sheriff's Office spent more than 2,000 man-hours amassing evidence and searching door-to-door.

Residents of the rural community began locking their doors and calling authorities when they thought they saw men who fit the description.

They also held fundraisers for the Fowler family and turned out by the thousands for a candlelight vigil in Leila's honor.

"We're thankful to the community and all they've done for my daughter," Barney Fowler said.

He echoed comments made earlier Monday by his son, Justin Fowler, 19, who told the AP the family was in shock and extremely sad about the boy's arrest.

"We're just in a fog," Justin Fowler said.

Rumors began spreading last week around town that the 12-year-old was a suspect. The AP is withholding his name because he is a juvenile.

"I know there were a bunch of rumors going around saying it could possibly be him but nobody wanted to say that he could do that," said Maureen Lourenco, whose children attend middle school with the boy. "I have a 12-year-old son and my daughter's 14 and I just can't fathom them doing that."

Residents say the Fowlers are good neighbors who never caused any problems. Now after fearing for weeks that a random intruder had committed a heinous crime in their midst, they're dealing with another kind of reality.

"To kill a little girl? Eight years old? I don't understand how" they handle that, neighbor Arturo Magallon said.

People across the mountain community were relieved there had been an arrest, and the crime did not appear to be the work of an intruder.

"I see a lot of people now starting to walk again like it used to be before," Magallon said.

Investigators initially maintained the boy was being questioned only as a witness.

The Fowler family is now trying to cope with what could be a double tragedy.

"We're just trying to stay positive, but it's hard," Justin Fowler said.

Days after his sister's killing, the 12-year-old brother appeared at a vigil for her. Justin was photographed with the name "Leila" written on his forearm. Barney Fowler attended with his fiance, Krystal Walters.

"We're a strong family," Barney Fowler said Monday. "We're staying strong."

On Monday, counselors were talking to the siblings' classmates at Toyon Middle School.

"Our kids are experiencing a lot of mixed emotions," said Superintendent Mark Campbell. "We have a degree of ease that it's not a random assailant, but it's a double whammy from our school perspective. We lost a student and we stand to lose another. It's a lot for our kids to process."

Barney Fowler had said he planned to address the media Tuesday at the sheriff's substation in Valley Springs, but sheriff's officials said in a brief statement late Monday that the news conference was canceled.

Source: http://news.yahoo.com/apnewsbreak-dad-wants-evidence-girls-stabbing-214049011.html

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The controversy over DSM-5 and the cataclysm in mental health

Here?s a joke I love: A man goes to an old-school psychiatrist who, at the first session, administers some Rorschach tests.

?Just tell me the first thing that comes to mind,? the doctor instructs the patient as he shows him the ink blots.

?Sex,? answers the patient.

?I see,? says the doctor. ?And this one??

?Sex.?

?And this one??

?Sex again.?

?Well,? says the doctor, ?I see we will have to work on your obsession with sex.?

?Me??? replies the patient. ?You?re the one with the dirty pictures!?

What I love about this joke is that it gets right to the subjectivity of psychiatric diagnosis, a problem that has plagued the field since its infancy in the late 19th century and probably always will. We can now confidently diagnose cancers, infectious diseases, and other conditions based on data: biopsy results, lab tests, and x-ray images. But it seems unlikely that even the most advanced understanding of how the brain functions will ever fully elucidate how the mind dysfunctions.

Still, people do suffer from mental illness, and the American Psychiatric Association (APA) has tried, since 1952, to delineate an orderly system of diagnosis by producing a catalogue called the Diagnostic and Statistical Manual of Mental Disorders. For decades, every medical student purchased one in a series of revisions of the ?DSM.? Mine was DSM-III, which?even if I wanted to lie about my age?places me firmly in the 1980s. The book contains descriptions of dozens of disorders, from schizophrenia to borderline personality to binge eating disorder, each with a menu-style selection of symptoms. Here, for example, is the DSM-IV criteria for major depression:

Though this system of diagnosis may seem primitive, it?s been felt a superior alternative to no system and its proponents argue that it at least gives clinicians and researchers a common vocabulary and insurance companies a basis for coverage of psychiatric illness.

The DSM?s opponents have countered that this system is too subjective, not scientifically valid, and subject to abuse. That abuse can come in the form of mislabeling people as mentally ill (homosexuality appeared in the DSM until 1973) or labeling people in such a way that they are more likely to be prescribed medications. If you have observed that more kids seem now to be autistic, or bipolar?some of that increase is simply from increased diagnosis, guided by the inclusion of these entities in the DSM.

DSM-5 (they?ve changed over from Roman numerals) is about to be released amid enormous controversy. Many critics, including some psychiatric insiders, feel that the DSM-5 is an even less reliable and more potentially harmful tool than its predecessors. In fact, the National Institute of Mental Health (NIMH) has just announced that it will no longer fund research based on the DSM.

This announcement is nothing short of a cataclysm in mental health. Imagine that you have a child who?s been diagnosed with bipolar disorder and is on medication that seems to be working somewhat but which also causes weight gain and puts him or her at risk for suicide. You now have the most powerful scientific organization dealing with mental health (NIMH) at odds with the most powerful psychiatric organization (APA) about whether that diagnosis is valid.

Though the NIMH?s bold move will likely be positive in the long run, in the short run it will cause great anguish and confusion for patients and their families, as well as complicating and stalling research funding and insurance coverage for mental illness.

While I am not sorry to see the DSM fail, I do not share the view of some, including at the NIMH, that the goal should be to replace it with a system in which mental disorders are ultimately characterized by the neurotransmitters and even the genes that are affected. A hundred years ago, Freud warned of this kind of reductionist view of human behavior and I think his concerns hold true today.

Every day, even as a non-psychiatrist, I see people who suffer from depression, anxiety, obsessions, phobias, addictions, and other psychological torment. Some may benefit from drugs, some from psychotherapy, some from complementary therapies, some from therapies yet to be discovered. It may be that the DSM-5 doesn?t contain the best names for their pain, but I hope, amid the current quarrel in psychiatry, that the fact that their hurting isn?t forgotten.

Suzanne Koven is an internal medicine physician who blogs at In Practice at Boston.com, where this article originally appeared. She is the author of Say Hello To A Better Body: Weight Loss and Fitness For Women Over 50.?

Source: http://www.kevinmd.com/blog/2013/05/controversy-dsm5-cataclysm-mental-health.html

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ACLU, Human Rights Groups: 'Cruel' Force-Feeding Of Hunger-Striking Guantanamo Detainees Must End

The American Civil Liberties Union and other human rights groups on Monday called on Defense Secretary Chuck Hagel to halt the force-feeding of hunger-striking Guantanamo detainees.

In a letter addressed to Hagel, the organizations describe the process being used to deliver nutrients to 29 of the 100 prisoners who are currently protesting by not eating:

The force-feeding process is inherently cruel, inhuman, and degrading. The prisoner is strapped into a chair with restraints on his legs, arms, body, and sometimes head, immobilizing him. A tube is inserted up his nostril, and snaked down his throat into his stomach. A liquid nutritional supplement is then forced down the tube. The prisoner is restrained in the chair for upwards of two hours to prevent him from vomiting. As Guant?namo hunger-striker Samir Naji al Hasan Moqbel explained recently: ?I can?t describe how painful it is to be force-fed this way. As it was thrust in, it made me feel like throwing up. I wanted to vomit, but I couldn?t. There was agony in my chest, throat and stomach. I had never experienced such pain before.? 1 Debilitating risks of force-feeding include major infections, pneumonia, collapsed lungs, heart failure, post-traumatic stress disorder and other psychological trauma.

Military officials confirmed the controversial process on Monday, saying that they had been managing the hunger strikers in that manner since March.

The letter went on to claim that the military's handling of the hunger strike violates the Geneva Conventions and could be considered "torture" under some treaties. It also asked Hagel to investigate and to rectify any "abusive conditions and treatment" outside of the hunger strike.

As of Monday, five of the 29 detainees being force-fed were being treated in the hospital. As HuffPost's Ryan J. Reilly reported in April, many of the hunger-strikers have turned to this extreme form of protest because they don't have any other options and feel they will die in the facility:

Eleven years after the first prisoners arrived at Guantanamo, 166 remain, with no end in sight. More than half -- 86 -- have been cleared for transfer to other countries, but the process has been snarled by a mix of congressionally imposed restrictions and executive branch inaction. Even if President Barack Obama did have the power to close Guantanamo unilaterally, doing so would not necessarily mean that the detainees would be set free in other countries. William Lietzau, the top detainee policy official at the Pentagon, told The New York Times recently that he doesn?t believe the number of detainees being held without charges would ?change radically,? even if legislative restrictions were removed.

President Barack Obama addressed the hunger strike at a press conference in April, saying that he didn't "want these individuals to die." He went on to maintain that he still wants to close the prison, a goal he promised to accomplish during his first year in the White House. As critics have noted, however, Obama has not even used the powers he has to scale back the number of prisoners held at Guantanamo.

Also on HuffPost:

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Source: http://www.huffingtonpost.com/2013/05/13/aclu-guantanamo-hunger-strike_n_3268660.html

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