Four in five Japanese fiddle while walking, one in five while riding

By Ken Y-N ( May 30, 2013 at 01:01) ? Filed under Mobile, Polls, Society

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japan,internet.com recently reported on a survey by goo Research into mobile phones in daily life, concentrating in the article on the use of mobile phones when walking and cycling.

Demographics

Between the 14th and 17th of March 2013 1,071 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.8% in their teens, 18.4% in their twenties, 21.3% in their thirties, 16.4% in their forties, 15.4% in their fifties, and 11.7% aged sixty or older.

This is a quite timely survey, as just a couple of days ago there was the news that a 10-year-old boy fell off a Tokyo station platform while using his mobile phone.

Research results

First of all, the sample were asked if they currently had a mobile phone (including smartphone), to which 78.6% said yes. Note that this question as expressed in the article is a bit to decipher; ownership figures for mobile phones are usually around 90%, and since given the wording and the demographics this survey was most likely conducted via their normal PC-targetted method, 78.6% answering the question on their mobile phone seems too high to me. Perhaps the question was closer to ?do you usually (or ?always?) carry your mobile phone when you go out?? Anyway, these 842 people who said yes to whatever question was asked were then asked the following.

Q1: Do you use your mobile phone while walking? (Sample size=842)

Often use (to SQ1)	23.8%
Sometimes use (to SQ1)	56.3%
Never use	20.0%

When these users were asked what they use while walking, 70.2% (of 674) said voice calls, 57.0% checked their mail, 42.0% viewed maps, 24.0% checked Twitter or other SNS, and do on.

Q1SQ1: Have you ever bumped into anyone while using your mobile phone while walking? (Sample size=674)

Q1SQ2: About how many people have you bumped into? (Sample size=56)

One or two people	64.3%
Three to nine people	28.6%
Ten or more people	7.1%

Q2: Do you use your mobile phone while cycling? (Sample size=842)

Often use (to SQ1)	1.2%
Sometimes use (to SQ1)	12.8%
Never use	50.8%
Don?t ride a bicycle	35.2%

Note that it is illegal to use a mobile phone while riding a bicycle.

Q2SQ1: Have you ever had an accident while using your mobile phone while cycling? (Sample size=118)

Read more on: bicycle,goo research,walk

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